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Which Blogging Tool Should I Use?

As Google moves toward a semantic approach, focusing more on the big picture of a search as opposed to keywords, producing creative content is more important than ever. Search Engines are developing better algorithms to help them identify unique content, quality, and bounce rates by your visitors. As a result, marketers have turned to blogging to increase their organic SEO with unique, high quality content.

  1. Visitor benefits
    • A (well-written) blog is a great way for visitors to get to know owners, property, and the local area -- showcasing the human side.
  2. SEO (Search Engine Optimization) benefits
    • Blog posts will contribute directly to the website’s overall SEO strength.
    • More content pages on the site will also help ranking.
  3. Property benefits
    • Bolster lead generation efforts
    • Aid in fostering brand loyalty
      1. Marketers who use blogs generate 67% more leads than those that do not. (InsideView)
      2. 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus)
      3. 81% of U.S. online consumers trust information and advice from blogs. (BlogHer)

 

MyVR provides a few different options to get you started down the blogging path... 

 

Option 1: MyVR Blog Lite

Blog Lite is a light-weight blogging tool. Our goal was to create a simple tool emphasizing readability, simplicity and usability in a distraction-free writing environment. Blog Lite is perfect for the user wanting a simple, intuitive platform. Postings can be edited in the advanced page editor just like any other page on your MyVR Website.

Blog Lite creates a seamless user experience with postings crafted to mirror your the look and feel of your website. Blog posts are added directly to your website ensuring a visitor's focus is centered entirely on you and your property’s offering.

Today, Blog Lite supports the ability to create and manage your blog postings. Additional features like commenting, social sharing and scheduled postings are coming soon.

 

Option 2: External Blog Tool

Should you want to create your blog on a 3rd party blogging platform like Wordpress, MyVR provides you with the ability to link your 3rd party site to your property website.

  • Set up a sub domain
  • Customize your navigation header to point your Website to your 3rd party blog -- opening a new tab/window so that users do not lose sight of your original website.
  • Customize your navigation on your WordPress blog to backlink to your website.
  • Enable a blogging component which will allow you to pull blog snipits to your homepage. Coming Soon

The primary advantage to utilizing 3rd party blogging tool vs MyVR Blog Lite is that you are creating your blog on a site dedicated to blogging, meaning you will have full fledged blogging features at your fingertips, not to mention a community of dedicated bloggers as support.

Keep in mind setting up a blog up on a 3rd party site is not a beginner exercise. There may be some challenging aspects to getting your site setup and linked to your website. In addition, unless you build a custom template, your blog may never resemble your website which could potentially detour a visitor.

 

Blog Feature Comparison

Feature

MyVR Blog Lite

External Blog 

Cost

Free with MyVR Account

Free with Ability to Upgrade to Premium

Domain

sub-folder (yourdomain.com/blog)

sub-domain (blog.yourdomain.com)

Knowledge of CSS & HTML Required

None

CSS for Advanced Editing

Custom Plugins

No

Multiple Free and Paid Plugins

Storage

Unlimited

Unlimited

Look & Feel

Confines of Selected Template -

same look and feel as MyVR WS

Multiple Free and Paid Themes/ Ability to Build Custom Theme

Hosting Provided

Included

No

User Friendliness

User Friendly

Complex, but Large Support Community

Updates

Automatic

Manual 

Scheduled Postings

Coming

Yes

Post Categories

No

Yes

Content

Text, Photos, Videos, Widgets

Text, Photos, Videos/Widgets with Installed Plugins

Commenting

Coming

Yes

Threaded Comments

Coming

Yes

Social Sharing

Coming

Yes

Tagging

No

Yes

Authors

No

Yes

RSS Feed

No

Yes

Customizable SEO

Yes

Yes



 

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